Club News Saints going local for new website
Northampton Saints has partnered with Northampton design agency Feed Media Group for the launch of the club’s new website.
Feed, who are based at the Portfolio Design Centre on the University of Northampton’s Avenue Campus, will be providing the club’s website and online shop for an initial five years.
The Saints’ new website is fully responsive for all browsers, operating systems and devices, meaning that no iTunes or Android app is needed. Furthermore, for the first time the club’s online shop will also be smartphone friendly.
The new website has been built following extensive consultation with supporters, not least at April’s Open Day, with clearer navigation to news, tickets and the shop, and with a new section dedicated to a match day at Franklin’s Gardens. Supporters will also be able to comment on individual stories using either their Facebook, AOL, Yahoo or Hotmail accounts.
As the season approaches more features will be added to the website, and communications manager Chris Wearmouth is hoping that northamptonsaints.co.uk will be the first place supporters will go to for their news and information, as well as exclusive behind-the-scenes features.
“A lot of thought and effort has been put into our new website in response to feedback that we have received throughout the past few months and the comments given at the Open Day,” he commented. “Within the club we have a great deal of experience of the specific needs of professional rugby, while Feed have been able to bring to the table their own knowledge of best practice from their work with a wide range of clients.
“It has been a big move leaving Sotic, with whom we worked for over a decade, a time in which internet usage has changed dramatically. We’d like to thank Sotic for helping the club so well during this period and wish them well for the future.
“We’re particularly excited by what we will be able to add to the website in the coming weeks, months and years, and are very happy to be working with a local company on the project.”
Maughan Johnson, director of Feed Media Group says he is looking forward to developing the Saints’ website over the coming years.
“As a Northampton company we’re delighted to be working with the Saints,” he said. “Everyone in the office is a fan of the team and we know how much the club means to its supporters and to the town as a whole.
“It was particularly interesting to hear the comments that the fans gave us at the Open Day and we have tried to take on board as much as possible. We’re certainly viewing this as a long-term project and intend to keep the Saints at the cutting edge on the digital side of its business.”
Supporters should clear their cache, temporary internet files and browsing history from their desktop browser to ensure that they get the most out of the new website.
Supporters who have previously added the Saints to their smartphone home screen should now delete this link, instead typing www.northamptonsaints.co.uk into their browser and then bookmarking the site when prompted to do so.