Aviva Premiership Rugby highlights are continuing on ITV ©© Getty Images
Club News ITV highlights show confirmed for four years
Aviva Premiership Rugby highlights will continue to be shown on ITV for at least the next four years, Premiership Rugby has announced.
The renewal deal, struck by Premiership Rugby, guarantees rugby union highlights on ITV and ITV4 until the end of the 2016-17 season. This season's show will be hosted on ITV by Mark Durden-Smith and will also feature the hugely respected sports reporter Jill Douglas.
The contract complements perfectly Premiership Rugby's deal with BT Sport, which will show exclusive live action of Aviva Premiership Rugby for the next four years.
BT Sport are covering tonight's leg of the JP Morgan Asset Management Premiership Rugby Sevens Series, with highlights being shown on ITV4 at 8pm this Sunday.
The ITV highlights show will air three times over every Aviva Premiership and LV= Cup weekend, with a regular 8pm Sunday evening slot on ITV4, followed by a run on ITV at around 11pm that evening, with a repeat on ITV4 on Monday nights.
The news follows hot on the heels of the introduction of a brand new ref cam, which will be worn by match officials on their heads and will be seen in action during the JP Morgan Premiership Sevens Series.
"Premiership Rugby has a commitment to grow the game in the UK so to secure Aviva Premiership Rugby, the JP Morgan Premiership Rugby 7s and the LV= Cup highlights on free TV is tremendous news and really underpins our commitment." said Premiership Rugby's Commercial Director, Dominic Hayes. "ITV have made a real and long-term investment in club rugby in England over the past five years and we are looking forward to our relationship flourishing over the next four years.
"Rugby union is going to be huge in England over the coming years. Aviva Premiership Rugby goes from strength to strength, the Rugby World Cup will be held in 2015 and less than 12 months after rugby union will return to the Olympics.
"We are about to enter a golden era and having Aviva Premiership Rugby on free TV is a key part of that."