The Muddle family - TV stars! © Pinnacle for Aviva
Club News Saints fans the Muddle family in new TV advert
The Muddle family have never hidden their love for all things Northampton Saints – although sometimes it's hard to tell under the many and varied costumes they wear to games.
Their support for the club – along with their eclectic wardrobe – has made sure they will be even more noticeable in the future, after earning them a chance to represent their club in a new series of TV adverts.
Brothers Colin and Keith Muddle and Colin's son Ben stunned producers working for Premiership Rugby sponsors Aviva during a nationwide search for the country's biggest rugby supporters. The trio donned Mexican outfits for the 41-20 victory over Saracens at Franklin's Gardens on October 26th, where they were pulled out of the crowd for an impromptu screen test.
The family, who regularly parade a host of costumes at Northampton Saints matches, were stunned to receive a call from Aviva to tell them they had been selected to represent their club in the adverts, which aim to uncover the true heroes of grassroots rugby.
"It's been a experience, that's for sure – it's been great,” said Ben, 35, a firefighter from Kettering. "When I found out we had been selected I couldn't wait to tell these guys. It's absolutely brilliant, and not an opportunity you get every day of the week.”
Aviva have visited every Premiership Rugby ground in recent weeks searching for the most passionate rugby fans, with supporters of every club set to appear in the new adverts. The Northampton Saints ads were seen for the first time wrapped around the Aviva Premiership Rugby highlights show on ITV and ITV4 on 29 December and will appear throughout the season.
Earlier this month a film crew took the Muddles back to Franklin's Gardens where they showed off their Mexican and superhero costumes. The trio had their photos taken by a professional photographer, went under the makeup artist's brush and were filmed on the pitch at Franklin's Gardens.
"The club matters to us because we're a family, and it gives us a chance to be together every other week and give our support to our local team,” said Keith, 52, a self-employed bathroom and kitchen installer from Potton in Bedfordshire.
"The fancy dress started with Father Christmas, which was eye-catching, but we've also done Mexicans, superheroes and we've just got some bearded hats which are great because they keep your head and your chin warm and they're in Northampton colours.
"We want people to see what we come as, join in and make it a great family event. I'd like to think the visiting fans are laughing with us – we've got a few surprises lined up as well so watch this space.”
"What we're trying to do is really get to the heart of what matters to rugby fans from the 12 Aviva Premiership Rugby clubs,” said Louisa Cheetham, Senior Sponsorship Manager at Aviva.
"I think what's been absolutely fantastic is we've seen the passion of all the fans, from an 82-year-old Leicester Tigers supporter to a pair of eight-year-olds who love Exeter Chiefs.
"And I think it's absolutely testament to how wonderfully supportive the fans are. They are ultimately at the heart of everything we're doing with rugby making it the great game that it is.”
Aviva are proud sponsors of Aviva Premiership Rugby. For more information on Aviva's home insurance deals, go to aviva.co.uk/insurance