In February 2010, Kick Smoking Into Touch was named 'Health Programme of the Year' at the All-Party Parliamentary Rugby Union Citizenship awards.

The panel that made the decision included experienced community investors such as The Big Lottery Fund, the Drinkaware Trust, Food Standards Agency, Astra Zeneca and the NSPCC. They commended the programme for its sustainability and innovation, and for how it both focused on the target audience of Year 5 and 6 students as well as the whole family.

Kick Smoking Into Touch is an excellent example of how Northampton Saints benefits the whole county, not just Northampton itself. Thanks to the support and partnerships of the Borough Council of Wellingborough, Northamptonshire Fire and Rescue Service and Northamptonshire Smokefree Alliance, the club's community team has been able to deliver Kick Smoking Into Touch into Wellingborough primary schools for six years.

Kick Smoking Into Touch enables young people to make an informed choice about smoking and promotes healthier lifestyles for their parents, too. There are a range of prizes on offer for outstanding students, including tickets for a Saints match at Franklin's Gardens, where they show off their work at half-time, and the programme is supported by visits by Saints players to the schools taking part.