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cinch becomes headline sponsor of Northampton Saints Business Club

Northampton Saints is delighted to announce cinch as the new headline sponsor of our Business Club.

The Business Club was launched with the aim of providing businesses and entrepreneurs with unique resources and networking opportunities to help them unlock new growth for their brands.

Membership also includes access to attend a series of enlightening networking events featuring several high-profile keynote speakers from a range of backgrounds within the worlds of business and sport.

The Business Club recently held its first flagship event at cinch Stadium at Franklin’s Gardens, where Saints star Courtney Lawes, Avril Palmer-Baunack (Founder and Executive Chairman Constellation Automotive Group, owner of cinch) and Stuart Pringle (Managing Director at Silverstone) all shared their expertise on the topic of ‘Building Cultures within Teams’.

Becoming the Business Club's headline sponsor has further strengthened cinch’s association and support of Northampton Saints.

As the club’s Principal Partner, the online car platform’s name was included in the 2021 stadium rebrand, as well as being front and centre of the men in Black, Green and Gold’s playing shirts.

“It’s wonderful to welcome cinch on board as the headline sponsor for the Northampton Saints Business Club,” said Ulundi Makhanya​​​​, Director of Commercial Partnerships.

“cinch have a been a great partner for the club, helping Saints reach new audiences, including leading with Northampton Saints and Courtney Lawes in a television advertisement.”

Ulundi Makhanya​​​​, Director of Commercial Partnerships

“Avril was a fantastic guest at our first flagship event and it’s brilliant for us to have such a innovative and successful company so closely connected to the Business Club moving forward. 

“It will help us to continue to harness the power of the Saints community and unlock new opportunities for local and national businesses, large and small alike, to grow.”

Northampton Saints Business Club

  • Become a part of Saints’ business community
  • Invitations to four engaging business networking events across the year (two guests per event, food included)
  • Hear from high-profile Keynote Speakers from within the business and sporting world
  • Connect in a meaningful way with growing and established businesses, as well as entrepreneurs, social enterprises, freelancers and charitable organisations
  • Access to private Northampton Saints Business Club group on LinkedIn
  • Option to invite two new guests for each event at a special rate of £70* per person (only Business Club members can purchase these additional places)
  • Benefit from exclusive Business Club member offers, including Northampton Saints tickets and hospitality
  • Invitations to Business Club coffee mornings held at cinch stadium at Franklin’s Gardens throughout the year


To join the new Northampton Saints Business Club now, or for more information, please contact: [email protected].

* VAT not included.

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