Northampton Saints and cinch, one of the UK’s fastest-growing online car-selling platforms, have agreed a multi-year partnership which will see the innovative automotive platform become an Elite Partner at Franklin’s Gardens.
With the aim of taking the faff out of buying a used car, cinch began its journey in 2019 – and has very quickly established itself as one of the UK’s largest e-commerce sites for used cars offering motorists a new, friendly way to search using the latest in web technology.
The platform will become synonymous with Saints, with cinch branding appearing in premium positions on the Club’s famous Black, Green and Gold playing strip – across the rear of the shirt and shorts for both home and away kits. cinch will also enjoy a significant matchday presence at Franklin’s Gardens, with the South Stand being renamed the ‘cinch Stand’ from the Club’s Boxing Day clash against Worcester Warriors onwards.
“We are very proud to welcome cinch to the Club, and incredibly excited about this partnership between two brands whose focus is on innovation and growth,” said Tony Davison, Commercial Director at Northampton Saints.
“We’re confident our partnership will become an integral asset for cinch in driving awareness within UK sport, providing fans with a platform to help make it easier and more accessible to buy the car which best suits their lifestyle.”
This new relationship will also see cinch help Saints supporters enjoy the build-up and digest the reaction from every single game, with ‘cinch Stats’ being included across the Club’s social media channels and E-zine content before and after matches.
Avril Palmer-Baunack, cinch Chairman, said, “cinch is delighted to be partnering Northampton Saints with this long-term deal. We have plenty of keen Saints fans within our business, and our Group, Constellation Automotive, employs thousands of people across Northamptonshire and the neighbouring counties, so we’re all looking forward to seeing Saints go from strength to strength.
“cinch is the automotive brand for everybody, faff-free, top quality and down to earth, much like the Saints supporters who we can’t wait to get to know over the coming seasons. We plan to bring some memorable moments to Franklin’s Gardens for all and can’t wait to get started.’
The commercial partnership with cinch is the third secured by Saints since the 2020/21 Gallagher Premiership season began, with deals also agreed with Barclaycard and Warner’s Distillery so far.