Northampton Saints Sponsorship Opportunities

Northampton Saints are one of the leading rugby union clubs playing in England’s top division of rugby – the Gallagher Premiership. Having provided well over 100 years of sporting excellence, the team is bolstered by a range of incredible sponsors who make it possible to show up and provide such strong matchday performances. 

In fact, there are many benefits that come along with both being sponsored and being a sponsor or partner of a rugby club. Let's dive deeper into some of the ways in which sponsorships and partnerships help our rugby club grow and why we couldn’t do what we do without them! 

Why Look at Rugby Sponsorship?

Rugby clubs rely on sponsorships and partnerships to maintain their operations and grow. Sponsors and partners provide financial assistance, as well as marketing and branding opportunities. In return, the clubs provide marketing opportunities for the sponsors, as well as preferential access to tickets, game-day experiences, and other benefits. The symbiotic relationship between rugby sponsors and clubs is mutually beneficial and can be very lucrative for both parties involved. Here are a few different types of sponsorships available at Saints that you can take advantage of:

What Sponsorship Opportunities Do Northampton Saints Have?

Kit branding
Branding on the home and away playing shirts and shorts is available, which gives brand an excellent opportunity to have their logo on the playing kit, which will be worn across all home and away games in the Rugby Premiership, European Champions Cup and Premiership Rugby Cup.

Advertising
Advertising around cinch stadium, including big screen, pitch side boards and match day programmes. Allows for a strong brand presence during match days and to advertise to an engaged and captive audience. 

Access to engaged audience
Access to an engaged digital audience of Saint’s supporters through e-mail and social media channels.

Player and staff access
Access to Saints players, coaches and staff, who can feature in promotional material, including digital, TV and print campaigns, as well as provide testimonials and appear at corporate events. 

New business opportunities 
By becoming a partner of Northampton Saints, you become part of the Saints family of sponsors and unlock the opportunity to join exclusive business clubs and networks, allowing you to develop key B2B links, locally, nationally and globally. 

Player sponsorship
Here at Northampton Saints we have some of the finest rugby players on the planet, and with our player sponsorship package, you can use your business to support your favourites. This is a wholly unique way to advertise your brand, or can be used as a gift to that special Saints fan. This sports sponsorship deal also includes a matchday hospitality package for two, a meet and greet with your chosen player or coach, a signed jersey and recognition as a club sponsor on the website.

Match day sponsorship opportunities
Our overall match day sponsorship deals give companies the opportunity to increase their brand awareness in various ways around the cinch Stadium at Franklin's Gardens, including pre-game big screen and support screen recognition, logo placement and double page advent in the matchday program and brand placement opportunities. As well as this you’ll get access to the Champions Suite for up to 10 guests, a signed shirt and a private stadium tour. 

We also have ball sponsorship packages, which puts your brand front and centre on a match day and gives your guests the opportunity to enjoy a first-class hospitality experience. This Saints sponsorship package includes a Champions Suite hospitality package for up to 10 guests, brand exposure opportunities around the stadium and in the matchday programme, as well as a signed and cased ball and commemorative framed photograph. 

Additionally, we have First Try Sponsorship packages, which gives you the opportunity to sponsor the first try scorer on matchday. Included in the package is Champions Suite hospitality for up to 10 guests, Support Village screen recognition, a commemorative framed photograph and a picture with the first try scorer at the final whistle. 

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Who Are Northampton Saints Current Main Sponsors?

The principal partner of Saints is cinch. Launched in 2019, cinch was formed to make the car buying process faff-free, quick and easy. The customer is in the driving seat with thousands of quality checked used cars to choose from and a matchmaker tool to help you find the perfect one. All cinch cars come with free home delivery and a 14-day money-back guarantee, are under 7 years old and have less than 70,000 miles on the clock.

Additional sponsorship comes from other globally recognised and well known names such as Travis Perkins, Toolstation, Carlsberg, Church’s, GRS, Macron, Barclaycard, Warners Gin and many more.

The whole Saints family wants to express huge gratitude to all partners for their support and ongoing contributions to the club. Our partners have helped us achieve our goals over the years and we would not have been able to accomplish as much as we have without their support and dedication.

Business Benefits of Sponsoring Northampton Saints? 

If you are still not convinced of the benefits of sponsorship, here is some further information. There are many significant benefits from sponsoring Northampton Saints. Not only does it improve brand awareness and visibility, but it can also lead to an increase in sales.

Many companies use sporting sponsorships as a way to boost their marketing efforts, and this is especially true of those who sponsor teams or clubs with a large following, such as Northampton Saints. Having your company name and logo displayed at the club's stadium, cinch Stadium at Franklin's Gardens, and online channels can help raise awareness of your brand amongst a wider audience. 

Sponsoring Northampton Saints rugby club can also lead to business opportunities, as you may be able to form partnerships with other companies that are involved with the club. Finally, rugby sponsorship shows that your company is supportive of local community initiatives which helps to strengthen your image as a socially responsible business.

Here is a quick summary of the main benefits:

• Increased visibility and awareness 
• Connecting with new audiences
• Generating leads and sales
• Building goodwill and positive associations
• Strengthening relationships with existing customers
• Creating opportunities for employee engagement
• Increased media exposure
• Enhanced credibility and prestige
• Greater access to new markets
• Improved employee morale

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We would love to hear from you!

Northampton Saints are a globally recognised rugby team with a large and passionate fanbase. As a sponsor, you would have access to this audience as well as receiving the additional benefits outlined above. If you're interested in learning more about sponsorship opportunities with the Saints, please get in touch at [email protected]. We would be happy to discuss the options available and how we can help your business grow!