Northampton Saints can today announce three exciting new commercial partnerships with Marshall Amplification, WIT Fitness, and Michael Jones Jeweller for the 2019/20 season and beyond.
“We’re ecstatic to be able to announce new Club partners across three such diverse sectors,” said Lee Gibbons, Northampton Saints’ commercial director.
“Whenever we agree new partnership deals, it’s great news for Northampton Saints – but in signing up three exciting brands from completely distinct industries, we’re growing the Club’s profile even further and reaching new audiences.
“Partnership opportunities at Saints are not ‘one size fits all’; our team have developed bespoke packages for each brand, in order to provide the optimal inventory and activations so they can achieve their brand and business objectives.
“So, we’re thrilled to welcome Marshall, WIT, and Michael Jones to the team, and are excited for both our supporters and players to start reaping the benefits of these new relationships.”
WIT (‘Whatever It Takes’) Fitness is one of the fastest-growing sports businesses in the UK and has become Saints’ official training partner.
A retailer, gym chain, and brand in its own right, WIT plans to bring some of their infamous fitness classes and pop-up stores to Saints’ home matches this season and produce unique and engaging content from the players’ training sessions.
“We see Northampton as the perfect partner for us as we try to encourage the next generation to train hard and stay fit,” said Daniel Williams, chief executive of WIT Fitness.
“Our customers respect athletes who combine serious commitment in the gym with preparing to conquer their own sport, and WIT will be showcasing exactly this with unique behind-the-scenes content of Saints players training hard to win at the very highest level.”
Marshall Amplification has a vibrant and dynamic history within the music industry, and has now become the Club’s official audio partner.
With the brand renowned for their manufacturing excellence, Marshall’s equipment is relied upon and celebrated by some of the greatest music artists in the world, and they will now supply Saints players with their market-leading headphones and amps to help them prepare for matches within the gym and the changing room.
Jon Ellery, managing director at Marshall Amps, said: “We’re proud to sponsor Northampton Saints. Jim Marshall was always a huge supporter of local sport, particularly to those that gave so much back to the local community.
“Music and sport are inspirational, and we hope that by partnering with Saints, together we’ll support aspiring rugby players and rock stars alike. So be loud, and be heard.”
Michael Jones Jeweller
Michael Jones Jeweller boast a superb reputation across Northamptonshire and Oxfordshire for outstanding quality and value for money, and have become Saints’ new official jewellery partner.
The new deal sees the biggest hospitality area at Franklin’s Gardens renamed the ‘Michael Jones Jeweller's Champions Suite’, and managing director Stuart O'Grady is relishing the opportunity to use the space for more exposure with local companies, national brands, and individuals.
“As a Northampton-based business we are delighted to partner with Saints,” he said. “This is one of the leading sports clubs in the country, and we know just how much it means to the people of the town and the business community.
“We want to grow our relationship with the engaged and passionate audience at Franklin’s Gardens, and show them that – like Northampton Saints – we offer our customers the very best in value and service.”