MATCHDAY ADVERTISING AT NORTHAMPTON SAINTS

cinch Stadium at Franklin’s Gardens — the home of elite rugby — is a prime venue for high-impact brand exposure to over 15,000 spectators. With thousands of supporters attending each match and extensive broadcast coverage, Northampton Saints offers a powerful platform for businesses looking to connect with a passionate and highly engaged audience throughout the season.

We also offer advertising opportunities with our women’s team, Loughborough Lightning, who play all home fixtures at cinch Stadium, further expanding your reach to fans across the women’s game.

ADVERTISING OPPORTUNITIES

BIG SCREEN ADVERTISING

Our two pitch-side big screens display full-screen adverts pre-match, at half-time, and post-match. One screen faces the main TV cameras, ensuring coverage on live broadcasts and highlights. Static and animated formats are supported.

NEW GIANT LED SCREEN

Positioned on the Barwell Stand, this large digital display delivers high-impact, dynamic advertising shown at intervals across the entire matchday. With excellent visibility and strong TV exposure, it’s ideal for animated logos, seasonal campaigns, and bold visual content.

DIGITAL MATCHDAY PROGRAMME

An essential part of the supporter experience, the digital programme offers full-tile adverts with options to embed video and direct links to your website. This is an excellent platform for businesses aiming to promote their services to the local community.

STADIUM POSTERS

Visible to thousands of fans across the stadium, poster advertising is a simple yet highly effective way to increase brand and product awareness. Perfect for businesses looking to deliver strong messaging to supporters attending both matchdays and stadium events.

WHY ADVERTISE WITH SAINTS

Advertising with Northampton Saints gives your brand access to a loyal, diverse audience of supporters, corporate guests, and broadcast viewers. Our packages are flexible and can be tailored to suit seasonal campaigns.

By aligning with one of England’s most respected rugby clubs, your business benefits from exceptional visibility and strong, positive brand association.

GET IN TOUCH

Northampton Saints is a globally recognised rugby club with a large, passionate fanbase. As an advertiser, you will gain direct access to this audience, alongside the extensive benefits outlined above.

If you’re interested in learning more about sponsorship or advertising opportunities with the Saints, please contact us at partnerships@northamptonsaints.co.uk. We’d be delighted to discuss how we can help your business grow.