Northampton Saints are delighted to today announce the extension of four partnership agreements, with Elonex, Nutrition X, Triad and OPRO all continuing their support of the Club.
“At Saints we pride ourselves on our ability to build meaningful relationships with our partners that deliver value on both sides,” said Ulundi Makhanya, the Club’s Head of Commercial Partnerships.
“To have four existing partners continue their partnership with us is testament to that, and we’re excited to continue building on the successes we’ve had with all four brands.
“On the pitch, Nutrition X and OPRO have made a big contribution to the team’s training and matchday preparations, supporting the performance department with their best-in-class sports nutrition products and bespoke mouthguards, respectively.
“Off the pitch, Triad and Elonex have been a huge asset in supporting the Club’s digital strategy across our website and social channels, and delivering a first-class matchday experience at Franklin’s Gardens.”
A market leader in sports stadium visual technology, Elonex has worked alongside Saints since 2011 and now continues its role as the Club’s official digital advertising partner.
Elonex is renowned for its extensive digital network and works closely with professional clubs across many different sports, using high-impact digital output to enhance the matchday experience for spectators.
“We’re delighted to have renewed our long-standing partnership with Saints,” said Elonex Chief Executive, Nick Smith.
“And as the Club’s official digital advertising partner we look forward to continuing to deliver unique matchday exposure for advertisers on the big LED screens at Franklin’s Gardens, particularly when we can welcome big crowds back to the stadium!”
As Saints’ official sports nutrition supplier, Nutrition X use their 50 years of expert research and development to create bespoke additional nutritional support alongside Saints’ strength and conditioning team for both the Senior and Academy squads.
With products that have been scientifically formulated to support athletic performance, Nutrition X provide Saints’ playing group with products from their comprehensive line of supplements which have been developed by a team of world-renowned sports nutritionists to give the Club an edge on the pitch.
Nutrition X Managing Director, James Markey, said: “It’s fantastic to continue working with Saints.
“Without doubt, the last year has presented some real challenges from a nutrition and training perspective, and we’re thrilled to be able to offer support to each of the players, ensuring they’re fully fuelled with all of the sports nutrition that they need to hit every match with a bang.”
Working successfully alongside Saints’ marketing and communications team for the past five seasons, Triad have over 30 years’ experience in creative marketing and will continue to bring that expertise to Northampton as they renew as the Club’s official digital content suppliers.
A Northamptonshire company – whose team of programmers and designers work to provide bespoke digital solutions for companies wishing to launch, refresh or evolve their brand – Triad possess a wealth of knowledge on providing marketing support to a range of clients across varying sectors.
Chris Timm, Marketing Director at Triad, said: “Triad have worked with Northampton Saints on their digital content execution for the past five seasons and have been an official partner since 2018.
“We work closely with the Saints’ content team and other partners to bring content to life across digital screens in the stadium, as well as on online platforms, and are delighted to continue our partnership with Premiership Rugby’s most innovative Club.”
OPRO is the world’s most technically-advanced mouthguard company, and as a leading pioneer in oral protection, it will continue in its role as official mouthguard supplier at Saints.
Founded over 20 years ago by Dr. Anthony Lovat, OPRO’s innovation has seen them supply mouthguards to some of the world’s leading athletes and many international sports federations, and Sports Marketing Director, Daniel Lovat, is delighted to extend their partnership with Saints.
“It’s been a pleasure to have supplied Northampton Saints with our mouthguards over the years and we are delighted to have renewed our partnership again,” he said.
“We’re dedicated to providing the very best protection for players at all levels and are delighted the Club continues to place their trust in us.”