Project Rugby is a joint initiative between Premiership Rugby and England Rugby designed to increase participation in the game by people from traditionally underrepresented groups:
- Black Asian & Minority Ethnic People
- People from Lower Socio-Economic backgrounds (top 30% IMD)
- Disabled People
The programme will engage thousands of participants per year (aged 14+ and 16+ for disabled people) and will be delivered by community staff from Premiership Rugby’s 14 shareholder clubs at over 200 locations across England, providing accessible opportunities for people to participate in the game at a time and place that can be easily accessed by target audiences
Project Rugby’s Key Aims:
- To engage thousands of participants per year.
- Transition participants from Project Rugby activity into regular rugby participation.
- Challenge existing perceptions of the game, positioning rugby as a sport for anyone regardless of background, ability or gender.
Northampton Saints’ Impact through Project Rugby in 2022/23:
- 1152 individuals from Northamptonshire, Bedfordshire, Cambridgeshire & Suffolk have participated in the programme.
- 116 participants with registered disability.
- 67 participants who engaged in Project Rugby have transitioned to their local rugby club.