Northampton Saints Rugby Club are passionate about providing corporate sponsorship deals that help our partners reach their individual business goals. Through a range of corporate opportunities our partners are able to increase brand exposure, network with other like minded businesses, drive sales, interact with a fully engaged audience and more.
We are fully focused on partnering with brands that share our vision and align with our commitment to innovation and success. Together, we’ll develop a plan that ensures your goals are achieved in order to take your business to new heights.
How Northampton Saints Corporate Sponsorship Supports Businesses
Corporate rugby sponsorship at Northampton Saints is completely bespoke and individual to your business. We’ll discuss your company's goals and aspirations in detail and provide a sponsorship deal that hits targets and promises a fantastic ROI.
Brand Exposure and Awareness
Northampton Saints are able to generate brand awareness through our impressive range of corporate sponsorship options. Get your brand in front of our highly engaged audience, many of which are from a wide range of backgrounds and demographics.
Define How your Business is Perceived
Corporate sponsorship deals at Saints give you the ability to control how your brand is perceived by the public. Our values are clear and our customers know exactly what we stand for. Whether it’s our tireless community involvement through the Northampton Saints Foundation or constant need for innovation without forgetting our rich history and tradition, by partnering with us you share our values.
Networking
Connecting with like minded businesses with the same goals and aspirations as yours is key to generating new leads and contacts. Many of our sponsorship packages include access to private events where you can network with other businesses that share your vision. Strengthen your business connections, make new relationships,
Entertain Clients with Private Events
Making your clients feel special is fundamental to building strong, long lasting relationships. Our unique sponsorship opportunities give you a fantastic platform to entertain current or potential clients. Corporate events, dinners and matchday experiences provide you with the perfect platform to get to know your clients on a personal basis, with a level of service that is guaranteed to make them feel appreciated.
Drive Sales
Sales are the lifeblood of your business and sponsorship opportunities should support in driving them. Northampton Saints corporate sponsorship packages allow you to leverage the power of rugby and our loyal fanbase. Increasing your brand reach and comprehension, engaging with your audience and creating new business opportunities will all help to drive your sales and take your business to new heights.
Engage with Customers
Engaging with your customers regularly is a fundamental aspect of ensuring success. Corporate sponsorship deals open your brand up to events and opportunities where you can directly engage with your audience. Creating long lasting consumer relationships with your customers is a key way to maintain your brand loyalty and increase your sales.
Get a Unique Saints Experience
Northampton Saints run a number of entertaining events throughout the year, many of which feature sponsorable assets that gain you access to specialist services and experiences. We regularly host golf and shooting days for example where you can take part and compete alongside your favourite Saints players and staff. Alternatively choose to sponsor an award at one of our end of season dinners and host a table for you and your guests.
These are just a handful of the events and experiences you can be part of with Northampton Saints corporate sponsorship packages.
Saints Corporate Sponsorship Opportunities
There are a range of corporate sponsorship available at Northampton Saints, all with their own unique set of benefits and sponsorable assets. All of our sponsorship packages are completely tailored to you and your businesses individual needs and we will work alongside you to build a strong and valuable partnership. This ensures that you get exactly what you’re looking for to help reach and deliver your unique business goals.
Below is a list of some of the main examples of sponsorship assets at Northampton Saints Rugby Club:
- Kit branding - Side of shorts, back right of shorts, rear of shirt and front of shirt
- Digital assets - Social campaigns, email campaigns or content generation (in stadium or off site)
- Saints player or staff appearances - TV adverts, store openings, staff days and corporate events
- Naming rights - Stadium, stands, hospitality clubs
- In-venue branding around cinch Stadium at Franklin’s Gardens
- Academy and training partners
Who Are Saints Current Corporate Sponsors?
Northampton Saints currently work with a wide range of partners who share our vision. Whether it’s our regular corporate sponsors or our principal partner in cinch, we will always work with you to develop a sponsorship deal that is right for your business and one that allows you to reach your business goals. Our sponsors come from various industries and always receive fully bespoke packages that are unique to them.
cinch
cinch has been the principal partner of Northampton Saints Rugby Club since the beginning of their six-year partnership deal in 2021. Their story is relatively new - having only begun in 2019 - and they were looking for a unique opportunity to grow their business. Because of this, their initial aim was to build brand awareness and drive sales.
As cinch became one of the fastest growing online marketplaces for vehicles in the UK, brand comprehension became more of a priority. They wanted their audience to know exactly what they did and how they could provide a simple, straightforward solution to buying vehicles online.
Our corporate sponsorship deal with cinch includes a host of different sponsorable assets. Their branding is frequently on show around the stadium as well as online spaces, and of course the cinch logo is front and centre on the famous Northampton Saints shirts.
As well as being the principal partners of Northampton Saints, cinch are also the Official Stadium Naming Rights Partner. This is the first stadium naming rights agreement in the club's 141-year history and the decision to rename to cinch Stadium at Franklin’s Gardens was a big one for the club, and our loyal fanbase.
Carlsberg Marstons
Carlsberg Marston’s Brewing Company is a great example of one of our elite level corporate sponsors. The Carlsberg Brewery is one of the most recognisable buildings in Northampton and the company has become synonymous with Northampton since its opening. Our partnership stretches back over 30 years and we are proud of the work we have achieved together.
Brand recognition and reputation is a key element of the Carsberg and Saints partnership. Their branding can be seen around the cinch Stadium at Franklin’s Gardens, and in the summer of 2018 it was agreed to rename the Tetley’s Stand as the Carsberg Stand as part of a new deal. Longtime supporters of the Saints will also remember that one of Carlsberg Marstons' brands, Tetley, featured as the main shirt sponsor for the successful 1999/2000 season, where Saints lifted the European Rugby Champions Cup.
Church’s English Shoes
Church’s Footwear Company is another elite level partner and is a great example of two iconic, Northampton brands supporting each other. Church’s factory has been located just a short walk from the cinch Stadium at Franklin’s Gardens for the past 60 years. Since then the brand has developed to become a global presence and features retail stores in Europe, Asia and the USA.
The Church’s Stand name is well known throughout the sport due to extensive TV coverage of Premiership and Champions Cup games. This has helped to grow their brand recognition and has been a building block in helping make them the global brand they are today. The Saint’s squad are also often seen wearing Church’s shoes on a matchday and their branding is visible throughout cinch Stadium at Franklin’s Gardens.
Travis Perkins and Toolstation
Elite partner Travis Perkins has been a Saints sponsor for more than 20 years and is known as one of our best loved shirt sponsors. Their deal was famously known as the longest shirt sponsor in Rugby and lasted an incredible 17 years since 2001, becoming synonymous with the famous black, green and gold of the Saint’s jerseys. They continue to have branding around the stadium and remain a key sponsorship for Northampton Saints.
Toolstation is part of the Travis Perkins group and has been a corporate sponsor for over five years. In the past they have been front and centre of the action as our main shirt sponsor from the 2018/19 campaign, until cinch took over at the beginning of the 2022/23 campaign. The key UK building supplies retailer also continues to have extensive in-venue branding around the stadium.
Toolstation is a great example of a brand that has utilised interactive events with our highly engaged Saint’s supporters, such as the kick and pass and crash ball challenge. Fans could attempt the challenge on a matchday and try to beat the scores of Northampton Saints players. This creates memories for our fans and helps to form a direct relationship between brand and customer.
Destination Sport Travel
Destination Sport Travel, part of the Destination Sport Group, has set the global standard for sports travel. They have been our official travel supplier since 2019 and have the responsibility of transporting the Saints senior playing squad to away fixtures across the country and in Europe.
Destination Sport Travel, through their SportsBreaks.com brand, also provides high quality hospitality packages for fans looking to support the team on domestic and European campaigns. Their packages often include flights, airport and matchday transfers, accommodation as well as the unique opportunity to fly on the same charter flight as the team and coaching staff. For many fans this would be a completely one off event that they will remember forever.
Other Saints Sponsors
Northampton Saints are sponsored by a selection of partners across a wide range of different industries. Barclaycard Payments supplies payment infrastructure for Northampton Saints corporate functions, whilst Elonex is the provider for visual advertising.
Local brand Michael Jones Jeweller is another Northampton Saints long standing partner and has the naming rights to the Michael Jones Jeweller Champions Suite. Another Northampton business, Spirit Hyundai, are the official vehicle supplier for Northampton Saints.
Other brands such as T-Rex Tape, HCR Hewitsons, The Private Dental Care, MedicAir and Tomkins, Knight & Sons are also key partners with unique corporate sponsorship deals. Their branding is seen around cinch Stadium at Franklin’s Gardens on a matchday.
Whatever your industry, Northampton Saints have a wide range of sponsorship opportunities available to help you achieve success. We are passionate about working with brands that share our vision and will discuss tailor made sponsorship opportunities that are right for your business. Whether it’s brand exposure, brand comprehension, creating new business opportunities, networking or interacting with our engaged fanbase, our corporate rugby sponsorship packages will unlock doors for your business.
How to find out more
At Northampton Saints, we would love to talk to you to understand your business needs, so that we can ensure that we can tailor a sponsorship package to suit you, so that we can help you deliver on your key objectives.
Please contact [email protected], and a member of our team and we will be happy to discuss the options available to you.
