Rugby kit sponsorship deals offer a fantastic opportunity for brands to be front and centre of the action. From the principal partner on the front of the shirt, to other areas such as the sleeve or shorts sponsorship, there are a range of opportunities available to you.
Kit sponsorship is unique in the size and scale of its potential reach. Any photo, TV coverage, online article or social media post containing a Saints shirt will feature your branding. It is a fantastic opportunity to grow your brand awareness and get your logo in front of a truly engaged audience.
Why is Kit Sponsorship Unique?
By becoming a kit sponsor for Northampton Saints you put your company branding right in the heart of the matchday action. It is seen on the famous Black, Green and Gold of the Saints players jerseys, which is visible to the fans in the stadium as well as those following along at home.
Branding is also included on Saints kit’s that are available to buy in store. Northampton is a proud rugby town and it is common to see locals wearing their Saints shirts throughout the week, especially on a matchday.
Your branding will also be visible on online platforms such as social media pages and websites. Northampton Saints’ website is hugely popular with the fanbase and Saints social media accounts have over 300,000+ followers in total. The Club regularly shares content about players, matchdays and fixtures, showcasing branding on the kit.
Rugby and sports media outlets that cover Northampton Saints will also include creative featuring logo branding. Local news publications such as the Northampton Chronicle and Echo, Northants Live and Northamptonshire Telegraph regularly run stories relating to the Club. National news outlets such as Sky News or the BBC will also run stories, as will local publications in other areas of the UK on away days. Branding will be visible online and in print all across the UK with kit sponsorship.
Rugby Kit Sponsorship Opportunities
Northampton Saints offer a selection of different rugby kit sponsorship opportunities for your business. Front of shirt sponsorship isn’t the only asset available on the players kit, with many more opportunities on offer, such as shorts, shoulders and sleeves to name a few.
Matchday Kit Front Sponsor
cinch is the current front of shirt for Northampton Saints. Front of shirt is the biggest branding area by size and is a great way to increase awareness in front of our highly engaged fanbase and national TV audience.
Construction aggregate and waste removal company, the GRS Group, is the current shoulder sponsor. Their branding features on our home and away jerseys and is clearly visible on both sides of the shirt.
Church’s Footwear Company, is the current sleeve sponsor, with their branding featuring on the right sleeve, with their logo being clearly visible, especially when the ball is tucked under a players arm, when they’re running in a try.
Side of shorts
Many of Northampton Saints partners have featured on the side of shorts in the past, with the most recent being Carlsberg. It is a prime location that is available for business to sponsor.
Back left of shorts
Travis Perkins, is the current back left of shorts sponsor, with the iconic logo featuring. The location provides great brand visibility, particularly in scrums, rucks and line outs.
Back right of shorts
Many of Northampton Saints partners have featured on the back right of shorts in the past. It another prime location that is available for businesses to sponsor, which gives great brand visibility, especially in scrums, rucks and line outs.
Back rear of shirt
Over previous seasons, many recognisable brands have featured on the rear of shirt. Most recently of these are was Auto Windscreens who occupied the space between 2018 and 2021. This asset receives regular TV coverage and is often picked up as the players are leaving the tunnel, setting up for a scum or lining up a kick at goal.
Top back of shirt
cinch also owns the rights to the top of shirt, being visible on both home and away shirts. The combination of front, top back and rear of shirt, allows for maximum branding visibility regardless of player’s standing position.
Rear of shirt
cinch also owns the rights to our rear of shirt sponsorship opportunity which is visible on both home and away shirts. The combination of front,rear and top back of shirt sponsorship ensures that their branding is visible at all times regardless of a player's standing position.
Meet Macron - Our Current Kit Supplier
Italian brand Macron is the current kit sponsor for the Northampton Saints. They are responsible for producing the matchday and training kits, as well as travel wear and accessories. Saints’ partnership with Macron began at the start of the 2016/17 season and was the longest in the club's history.
Macron are one of the leading suppliers of technical sportswear for professional, semi-professional and amateur teams. They have a wealth of experience with producing professional kits for rugby teams such as the Scotland, Wales and Italian national teams, as well as other sports teams such as Crystal Palace Football Club and Lazio.
As a company, Macron works hard to deliver the highest possible quality when producing any product for Northampton Saints. They pride themselves on having incredible attention to detail and ensure that all of their work features their trademark forward-thinking design.
Alongside a great visual styling they have been able to ensure that their Northampton Saints kits offer the very best in performance technology. Their pro-shirts are made from an impressive, body-contouring, fabric that was developed specifically for meeting the demands of 21st century rugby.
Who Are Saints Current Kit Sponsors?
Northampton Saints currently partner with a number of kit sponsors for our home and away kits. These brands are synonymous with the team and share our values and vision for the Club.
cinch is the current Northampton Saints principal partner. They currently have the naming rights to the cinch Stadium at Franklin's Gardens and feature as our kit’s main sponsor. Their branding is clearly visible on the front and rear of the 22/23 home and away shirts, as well as on the back of our shorts.
Founded in 2019, cinch have quickly risen to become one of the leading online car marketplaces in the UK. They are a rapidly expanding brand that has demonstrated enormous vision to get where they are today. Northampton Saints is proud to have made them one of our official elite partners and look forward to working together in the years ahead.
GRS is the largest independent supplier of construction aggregate and waste removal in the UK. We have been partners for over a decade and their current deal will continue until the end of the 2024/25 season. They are one of our current kit sponsors and their branding is visible on the sleeve of our home and away kits.
We are proud of our long lasting partnership with GRS and they are a great example of the strong, deep-rooted relationships that we want to foster here at Northampton Saints. We have worked together over the years to form meaningful connections that help them to achieve their individual brand goals.
How to find out more
At Northampton Saints, we would love to talk to you to understand your business needs, so that we can ensure that we can tailor a sponsorship package to suit you, so that we can help you deliver on your key objectives.
Please contact [email protected], and a member of our team and we will be happy to discuss the options available to you.