Northampton Saints are delighted to announce that Carlsberg Britvic has renewed its long-term partnership with the Club.
The new multi-year agreement sees Carlsberg Britvic remain as the Official Beer Partner of Northampton Saints, with the local brewer now having been united with the men in Black, Green and Gold for more than 40 years.
A little over a mile separates cinch Stadium at Franklin’s Gardens and Carlsberg Britvic’s brewery in Bridge Street, where brewing began on site in 1974. For the majority of their time in the town, Carlsberg has been a sponsor at Saints, and for a period held the front-of-shirt sponsorship – including for one of the Club’s finest hours, when Northampton lifted the European Cup in the summer of 2000.
The partnership renewal will see Carlsberg Britvic continue to supply the concession bars at cinch Stadium at Franklin’s Gardens on matchdays and at non-rugby events, while also working with Saints to sustainably improve bar infrastructure and service.
“We are incredibly proud to be extending our long-standing partnership with Carlsberg Britvic, a relationship that has stood strong for more than 40 years,” said Northampton Saints Chief Executive, Julia Chapman.
“This remarkable association is built on shared values and continues to deliver for our supporters on matchdays and across all of our events.”
Julia Chapman, Northampton Saints Chief Executive
“Carlsberg Britvic’s operational role in supplying our bars is absolutely vital, and together we are committed to continually improving our bar infrastructure and service to enhance the supporter experience.
“We look forward with real optimism to the next chapter of this special partnership.”
Earlier this year, Carlsberg Group acquired leading soft drinks business Britvic – makers of J2O, Tango and, in the UK, 7UP and Pepsi MAX.
Carlsberg Britvic boasts a wide range of beer brands within their portfolio. In addition to Carlsberg Danish Pilsner and 1664, rising stars Birrificio Angelo Poretti and Brooklyn Brewery beers are within Carlsberg Britvic’s stable, as are leading British ales Hobgoblin, Marston’s Pedigree and Wainwright.
Pippa Walsh, Customer Development Manager at Carlsberg Britvic, added: “Our partnership with Northampton Saints is one of the longest and most valued in the history of Northampton’s Carlsberg Brewery, and we are delighted to be continuing this journey together.
“For more than four decades we’ve been proud to support the Club, and it’s fantastic to play a role in their ongoing success both on and off the pitch.
“Supplying matchday and event bars at cinch Stadium at Franklin’s Gardens is something we take great pride in, and we’re committed to helping the Saints deliver the very best supporter experience. Just as importantly, we share the Club’s determination to push forward on sustainability, and we’re excited to keep building on that progress together.
“Being part of Saints’ story is something very special to us, and we look ahead to the future with pride and enthusiasm.”
About Carlsberg Britvic
Carlsberg Britvic is a beverage powerhouse and home to some of the UK’s most iconic and popular beers and soft drinks. The business is the largest multi-beverage supplier in the UK and Carlsberg Group’s largest market by revenue.
Carlsberg Britvic’s varied and unparalleled portfolio offers brilliant drinks to excite consumers everywhere, whatever their taste. In beer, its portfolio ranges from Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Ice Tea and Rockstar Energy.
Its strong national footprint includes six production facilities and a logistics operation with 16 depots servicing customers across the UK. With strong values, proud heritage and great ambitions, the business is committed to delivering outstanding service, investing in its people, and innovating to benefit communities and the planet.
Discover more: CarlsbergBritvic.co.uk
