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Dry January: Warner’s and Saints announce world’s first ‘pointless’ sponsorship deal

There are many sponsorship deals in the sporting world, but today Warner’s Distillery and Northampton Saints announce the world’s first-ever sponsorship of a 0-0 score line.

Warner’s – the super-premium farm-born gin and official partner of the men in Black, Green and Gold – is offering supporters the chance to win bottles of Warner’s 0% on social media by guessing how long the score line will stand at 0-0 during all home Saints matches in January.

The move comes to show support for the estimated 6.5 million Brits who are expected to give up alcohol this month, but who may be lacking inspiration or motivation in challenging circumstances.

Rugby fans and sober gin aficionados watching from home will have the chance to win a complimentary bottle of Warner’s 0% during the clash on Sunday 2 January and again at Saints’  European fixture on Sunday 16 January, simply by heading over to @warnersgin Instagram profile and correctly guessing how long the score will remain at 0-0.

There will also be complimentary tastings of the 0% spirit from the Warner’s Bar in the Supporter Village at cinch Stadium at Franklin’s Gardens for those at the game on 16th who have held on to their sober pledge!

Dan Biggar of Northampton Saints and Wales said: “Being the first sports side in the world sponsored for having a 0-0 score line is definitely unusual, but supporting those going dry this January is something we can all get behind.

“As any rugby fan will tell you, there’s still plenty of drama and excitement in a big match in the lead up to any points being scored.

“As always, we’ll be trying to finish the match with a lot of points on the board, but while we do the hard work and tee up scoring opportunities, we hope our supporters enjoy Warner’s 0% offer while it lasts.”

Dan Biggar

Warner’s are also sponsoring 15 Saints supporters going dry this January by kitting them out with everything they could possibly need to make it a success.

Tom Warner, founder of Warner’s Gin, said: “We do things differently at Warner’s, whether it’s how we make our gin to how we do our sport sponsorships.

“Even at 0% our farm-born spirits, namely Juniper Double Dry and Pink Berry, are jam-packed full of flavour, just as a 0-0 score line can still be jam-packed full of action.

“Having a few drinks is part of the matchday ritual for many rugby fans. Our 0-0 partnership with Northampton Saints has been created to show that you can still have a real, great-tasting and grown-up drink, not break any New Year’s resolutions and have fun with your mates, whatever the score. Cheers!”

Warner’s 0% Botanic Garden Spirits are available in two flavours – Juniper Double Dry and Pink Berry. Both flavours are 0% ABV and suitable for vegans.

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