Northampton Saints and SPOKE are delighted to today announce a new partnership, with the online menswear brand becoming the Club’s first Trouser and Casual Wear Partner.
As part of the agreement, SPOKE will provide the men in Black, Green and Gold with official post-match clothing for the first-team squad, coaches and performance staff – consisting of SPOKE’s signature Heroes chino and Pique polo shirt, all custom fit.
SPOKE, launched in 2014 with the mission of creating clothes that met the needs of each individual, offer customers bespoke sizes without sacrificing quality or style, and without the luxury markup.
Offering over 400 size variations, SPOKE now retail to over 40 countries worldwide. The rapidly-growing digital start-up is making waves within the men’s fashion industry, and in sharing the Club’s values of ambition and innovation, SPOKE are a perfect fit with Saints.
“We’re thrilled to be partnering with SPOKE,” said Ulundi Makhanya, Head of Commercial Partnerships at Northampton Saints.
“Rugby players come in all shapes and sizes, and one of the challenges we have always faced in sourcing post-match clothing for our squad is finding a brand to cater for everyone’s needs – clothing that is both practical and fashionable, which fits everyone from a nimble scrum-half to a towering lock, is very difficult.
“However, in SPOKE, we have a partner who completely understands the challenges our players face, and who specialise in finding a fit for every body."Ulundi Makanya, Saints' Head of Commercial Partnerships
“A pioneering and ever-expanding retailer, we’re really excited to be working with them from this season onwards, and to help grow their brand amongst a rugby audience in future.”
"We're delighted to partner with Northampton Saints” said Ben Farren, CEO and Founder of SPOKE.
“Elite rugby creates some extraordinary body shapes – so our custom-fit trousers are a perfect match for the team. It's great to see these brilliant players rocking a flawless fit from scrum-half through to lock."