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Saints extend partnerships with Spirit Hyundai and Triad

Northampton Saints are delighted to announce the extension of two partnership agreements – with Spirit Hyundai and Triad both continuing their support of the Club.

“To see two existing partners extend their relationships with Northampton Saints is fantastic news for the Club,” said Ulundi Makhanya, Head of Commercial Partnerships.

“We pride ourselves on our ability to build meaningful relationships with our partners that deliver value on both sides, and these renewals are testament to that.

“Spirit Hyundai and Triad make massive contributions to Saints off the field. Triad help to supply the Club’s innovative and rapidly-growing digital channels with content, and Spirit Hyundai play a key role in supporting the Club’s Performance, Community, Academy and Administrative departments by supplying vehicles.

“We’re excited to continue to build on the successes we’ve had with both brands.”


Triad continue as Saints’ Official Digital Content Partner, having worked successfully alongside the Club’s marketing and communications department for the past five seasons.

A Northamptonshire company, Triad’s team of programmers and designers have over 30 years’ experience of providing creative services and bespoke digital solutions to local, regional and national clients across a range of sectors.

Triad support the men in Black, Green and Gold by creating and delivering digital content throughout the season – providing matchday graphics for the big screens at cinch Stadium at Franklin’s Gardens, filming for social media and other channels, bespoke sales videos and explainer animations.

Chris Timm, Marketing Director at Triad, said: “Triad is delighted to have renewed our association with Saints for a fifth season.

“Our partnership is a natural extension of the passion both organisations share for creative thinking and innovation that underpins everything we do, and enables us to remain competitive and successful.

“We look forward to watching more exciting rugby over the coming season, and continuing to support the Club in our capacity as an Official Partner.”


Spirit Hyundai have extended their partnership with the Club for the sixth time, which sees the Northamptonshire dealership continue as Saints’ Official Vehicle Supplier.

Having begun their relationship with the men in Black, Green and Gold back in 2012, Spirit Hyundai have been part of the furniture at the Gardens for over a decade.

They provide vehicles for the Club’s performance, community, academy and administrative departments, helping to support all of Saints’ outreach programmes in the process, as well as sponsoring the Spirit Hyundai awards at community camps and matchday festivals.

Both parties are committed towards sustainability, with Spirit Hyundai providing Saints with a fleet of the latest Hybrid and Electric vehicles since the summer of 2021 to help reduce the emissions and carbon footprint of the Club.

“Having supplied Saints with vehicles for over a decade, Spirit Hyundai is firmly rooted in the Club’s fabric,” said Adam Derbyshire, Managing Director at Spirit Hyundai.

“Each department at the Club has specific needs when it comes to their vehicle usage. Spirit Hyundai are proud to supply Saints with an excellent fleet of cars and vans to enable them to deliver throughout the region.

“We are also working collaboratively with the Club to together achieve important sustainability targets over the coming seasons, including the provision of high-performance hybrid and electric vehicles, which is key to help reduce Saints’ carbon output.”

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