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School sports boost as Saints agree deal with Redrow Homes

Travis PerkinsSponsored by Travis Perkins

Almost 200 schools and clubs will benefit from a new partnership between Northampton Saints and Redrow Homes. 

The award-winning housebuilder has agreed to become an official partner and will sponsor the Club’s highly successful age-group 7s Series which will be renamed the ‘Redrow 7s Series’.

This year more than 140 schools from across Northamptonshire, Bedfordshire, Cambridgeshire, Oxfordshire, Hunts & Peterborough took part in the popular 7s series, which Saints have hosted since 2013.

With Redrow’s support the Club plans to make rugby even more accessible and aims to engage with 2,400 players, aged from under-13 to under-18, across 196 schools and clubs.

Commenting on the new partnership, Saints Chief Executive Mark Darbon said, “We’re delighted to have signed this new partnership with Redrow. Our community presence across the East Midlands and East Anglia, with projects like our 7s tournament, is something we’re very proud of and to have Redrow’s backing on that is something we’re looking forward to.”

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One of the UK’s leading housebuilders, Redrow builds premium-quality family homes in locations across England and Wales. Its Northampton-based South Midlands Division covers many of the areas where the Redrow 7s Series tournaments will take place.

John Mann, managing director for Redrow Homes (South Midlands), said: “Redrow has a proud track record of nurturing the development of young people – both within the business, through our own training programmes, and externally by supporting schools, grassroots sport and other community-based initiatives. In particular we are interested in activities which encourage health, wellbeing and the pursuit of excellence – and this fits the bill on all levels. We’re pleased to be teaming up with Saints to encourage young people to participate in the 7s Series as sport isn’t just about staying fit and active; it helps develop team spirit and a sense of community.”

Under the partnership agreement, Redrow will also receive a suite of commercial rights including prominent branding at selective home games, advertising and access to match day tickets.