Northampton Saints is treading new territory after announcing GT Radial as its new Official Tyre Partner.
The agreement will see the GT Radial logo be placed on the back right of the players’ shorts on both Saints’ home and away kits, and will be showcased during Friday night’s clash with Saracens at cinch Stadium at Franklin’s Gardens.
In addition, the brand will take a large advertising space in the Barwell Stand next to the electronic scoreboard, which will also feature GT Radial adverts and general brand recognition campaigns.
The GT Radial brand is built on creating tyres that are fast moving, perform under all conditions and constantly demonstrate quality and success, aligning it perfectly with the key attributes of professional rugby union.
“We’re delighted to be able to welcome GT Radial to our esteemed list of Commercial Partners,” said Ulundi Makhanya, Director of Commercial Partnerships at Northampton Saints.
“GT Radial are a global brand, who share common values with Saints, both on the pitch, and the road. We look forward to the start of a long-term partnership together.”
Ulundi Makhanya
As an official partner, GT Radial will also benefit from matchday tickets or hospitality at every home league game, and once-a-season use of the Tunnel Club.
Brian McDermott, Country Manager (UK) for Giti Tire, said: “This is a perfect partnership with one of the UK’s leading professional sports teams which will allow us to use home gameday hospitality for our GT Radial Performance Centre (GTPC) dealers while also ensuring excellent season-long brand presence.”
“While Northampton Saints play in the Gallagher Premiership, they are actively involved the Investec Champions Cup so engagement will spread across Europe,” added Stefan Brohs, Marketing Director (Europe) for Giti Tire. “Add our social media campaigns and this will be a hugely beneficial and entertaining alliance.”
