Hawes & Curtis has become the official tailor to Northampton Saints, one of the world’s best known rugby clubs.
The Jermyn Street brand has created a special collection for the playing squad and management, which includes Hawes & Curtis’s famous suits, shirts and bespoke accessories featuring the Northampton Saints crest.
Both Hawes & Curtis and Northampton Saints are quintessentially British brands with more than 100 years of heritage.
Founded in 1880, Northampton Saints has been home to some of the world’s best players including Rugby World Cup winners and British and Irish Lions legends.
Touker Suleyman, Hawes & Curtis CEO, said: “This is a fantastic opportunity to support rugby and partner with a great British team. We know the players and the fans will love the new formalwear.”
The club is renowned as one of the most recognised anywhere in the world, and chief executive Allan Robson says that this new agreement with Hawes & Curtis is a perfect fit for both brands.
“We are delighted that the players have been kitted out so well off the field of play,” he said. “Hawes & Curtis worked with the players to design an extremely smart and fashionable look which they all feel very good in and which succinctly reflects the unique Saints brand."
Although the collection is currently being worn by the club’s players and management, the two organisations are exploring the opportunity to create a selected range of Northampton Saints-inspired products for supporters to purchase.
Hawes & Curtis specialises in fine tailoring and accessories for men and women. Founded in 1913 by Ralph Hawes and George Frederick Curtis, the brand continues to deliver the promise of exceptional quality, innovation and outstanding value.
Hawes & Curtis opened its first store in the Piccadilly Arcade and has had many distinguished clients through its doors, including the Duke of Windsor, Lord Mountbatten and Fred Astaire.
As a result of Hawes & Curtis’ commitment to impeccable service and product excellence, the brand has been awarded four Royal Warrants.
For more information about the Hawes & Curtis range visit www.hawesandcurtis.co.uk