Northampton Saints supporters will have the opportunity to set another venue attendance record at stadiumMK next April when their team takes on Saracens in the Aviva Premiership on Sunday, April 16th.
Over 27,000 supporters flocked to stadiumMK in April 2015, setting a milestone that was only beaten when the venue hosted its three Rugby World Cup matches later that same year.
As with the previous game between the two clubs – a pulsating encounter that the Saints won 25-20 en route to finishing top of the Aviva Premiership table – this season’s clash will be on the closest domestic weekend to St George’s Day, and supporters can expect a day packed with the best of English entertainment.
The likes of Bath, Saracens and Harlequins are also switching Aviva Premiership games to larger venues this season and Saints chief executive Allan Robson says that it is an important option for clubs who are looking to grow sustainably.
“Our previous game against Saracens at stadiumMK showed that we’re capable of hosting a big occasion and filling a larger stadium with Saints supporters, and the stands were packed with black, green and gold shirts that created a fantastic atmosphere,” he said.
“stadiumMK is a top venue and is a place where we’ve had some excellent results, not least that win over Saracens in 2015. The players and coaches are comfortable playing at stadiumMK and consider it a home-from-home.
“In an era where clubs are becoming increasingly competitive and the salary cap is being increased significantly, a 30,000 attendance at a game like this once a season generates a significant increase in revenue, which in turn helps us maintain our investment in the playing effort and improve our chances of bringing success to Northampton, and by bringing friends and family members to this game our Season Ticket Holders can help us achieve this aim.”
The match is included in the 2016/17 Season Ticket, and as in the previous times the Saints have played in Milton Keynes the club’s Season Ticket Holders will have the opportunity to book discounted additional tickets, make the most of complimentary coach travel between Franklin’s Gardens and stadiumMK on match day, and to choose the area in which they would like to sit.
Full details will be sent to Season Ticket Holders and published at www.northamptonsaints.co.uk/mk in due course.
