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Northampton Saints Rugby Sponsorship

Northampton Saints offer a wide range of rugby sponsorship packages with their own unique assets and benefits. Sponsorship deals are a great way to advertise your brand and grow brand awareness by engaging with our loyal fan base.

Rugby sponsorship is also a great way for Northampton Saints to produce the best possible experience for our audience. It’s important that our fans get the most from their Saints experience, and we are passionate about working with other companies that share the same values.

What is rugby sponsorship?

Rugby is one of the biggest global sports with a varied audience in many different countries across the world. This makes it an attractive opportunity for brands to attain sponsorship deals with clubs, competitions and sports companies to grow their brand awareness. For fans of Northampton Saints, you will have noticed corporate branding on player jerseys, around the stadium, sports equipment and much more. This exposure grows your brand and gives you a platform to directly connect with an engaged audience, which will ultimately help to drive sales.   

Who are the largest rugby sponsors?​

Rugby Union has a wealth of high profile sponsors and partners, both domestically and internationally. Common industries for sponsorship deals include sportswear, technology and communications, alcohol and building suppliers and merchants.  

  • Automotive: The automotive industry is fast becoming one of the most prevalent sponsors for rugby union. Online car buying service cinch is the Principal Partner of Northampton Saints and they provide valuable funding to help us give the best possible experience in all areas of our club. Their branding is front and centre as they have the naming rights to our home; the cinch Stadium at Franklin's Gardens.   
  • Sports brands: Sportswear brands are among the most familiar sponsors in rugby. Large global sporting companies such as Macron have lucrative sponsorship deals. Our own home and away kits are sponsored by Italian sports brand Macron - one of the leading sportswear brands in Europe with an international DNA of quality and tradition. 
  • Food and drinks industry: The food and drinks industry is often closely associated with the sport of rugby, especially beer and larger companies. Carlsberg has been a Northampton Saints partner for over 20 years and has the naming rights to our own Carlsberg Stand.
  • Digital technology and communications: Many technology and communications-focused brands are common sponsorship deals in rugby. These brands are common to see on the front of team jerseys and often have some of the highest sponsorship expenditure in rugby.  

Sponsorship deals in rugby are wide ranging and can come from many more industries than have been stated here. Northampton Saints work with an extensive list of partners, including Barclaycard Payments, Travis Perkins, GRS and Church’s English Shoes just to name a handful. 

What are the benefits of rugby sponsorship?

Rugby sponsorship holds many benefits for the brands as it allows them to grow their brand exposure and awareness. It is estimated that there are close to half a billion fans worldwide - a figure that continues to grow as the game develops in Asia thanks to the Japan World Cup in 2019 and increased popularity of the women's game. 

A growing global audience made up of many different backgrounds and demographics is appealing to companies as it gets your branding in front of as many different people as possible. It can also be used as a tool to alter the image of a brand by partnering a certain team or competition that champions their values. 

Sponsorship deals can help to grow the sport of rugby as a whole, both financially and as a global product. Increased marketing of the sport through advertising and brand exposure means that more people will be exposed to rugby. The increased funding from sponsorship deals means that the product of rugby will be of better quality, as more money goes into player development and transfers.   

Rugby sponsorship is also integral to individual teams and the sport of rugby as a whole. Sponsorship deals help to make the game better for everyone, as the overall product can greatly be improved, be it through upgrading training facilities, coaching staff or medical facilities.

How to find out more

Northampton Saints offer a wide range of rugby sponsorship packages to suit all needs and requirements, covering player, match and ball sponsorship. Our list of opportunities for sponsorship including branding, matchday programme and stadium advertising, business focussed networking events and much more. All of our individual packages come with their own unique set of benefits in our first-class hospitality facilities, ensuring your experience with us is memorable and right for you. 

To discuss our rugby sponsorship packages with a member of our team, contact us at [email protected].

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