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Ben Lumley
Loughborough Lightning huddle during a game
Ben Lumley
Women’s Rugby

PWR and Women’s Sports Group announce new strategic partnership

Premiership Women’s Rugby today announced a new and significant partnership with the Women’s Sports Group to deliver its media rights strategy.

Founded by Dame Heather Rabbatts and David Kogan, the Women’s Sports Group (WSG) was established in 2021 to develop opportunities to promote and empower women’s sport.

“We are delighted to be working with Premiership Women’s Rugby,” said Steph Harries, Managing Director at the Women’s Sports Group. “We believe that the growth of women’s cricket and football will be joined by women’s rugby, in attracting new fans and larger audiences.

“The profile is getting bigger and bigger, and the 2025 Rugby World Cup in England will be game-changing, with more eyes on Allianz Premiership Women’s Rugby.”

Steph Harries, Women’s Sports Group Managing Director

“We will provide Premiership Women’s Rugby with a full service, advising on their media strategy, undertaking the broadcast sales process and overseeing the broadcast tender process to ensure quality coverage and the best solution for fans.”

Belinda Moore, CEO of Premiership Women’s Rugby, added: "Our vision is to create the most competitive, progressive and sustainable domestic rugby competition in the world, and we need a compelling broadcast proposition to do that.

“Partnerships will be crucial for us as we deliver our ten-year strategy and the Women’s Sports Group is the perfect home for our media rights.

“Steph Harries and David Kogan have huge experience in the broadcast market and with the recent arrival of Rachel Knight – after her time at BT Sport – they are a team who will deliver for Allianz Premiership Women’s Rugby and for the profile of women’s rugby.”

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